Unified commerce plays a crucial role in retail, helping customers shop seamlessly and enabling the business and operations to flow accordingly. In this episode, Oliver Banks hosts Bala Parameshwaran from Bain & Company and Nikki Baird from Aptos as they tackle the complexities of unified commerce. From integrating digital and physical shopping experiences, addressing challenges from legacy systems to customer experience design. The discussion reveals insights from the brand new unified commerce report from Bain and Aptos, highlighting the industry's readiness for this transition. Tune in for expert perspectives on orchestrating technology and customer experience in retail, and learn how to access valuable resources for your unified commerce journey.Listen into this episode and discover:Key learnings from the latest unified commerce research by Bain and Aptos.Which area of unified commerce causes the greatest headaches for retail. How customer expectations are evolving as unified commerce becomes more commonplace. Find the full show notes at www.obandco.uk/265.