Back for his 3rd appearance on the show - New York Times best-selling author and entrepreneur, Seth Godin, joins Brian this week to talk about his upcoming book, "What Does It Sound Like When You Change Your Mind?" (3:00). You can preorder Seth's book by clicking here. To start things off, Seth and Brian discuss the concept of "certainty" in creation (11:00), whether or not writer's block really exists (20:00), and why Seth used to ask the question "How many gas stations are there in the United States?" when interviewing potential employees (36:00). To round out the conversation, the two reflect on different artists and how they approached creating their art (40:00) and why fear is signal that you're doing something right (54:00).  The Moment is brought to you by Upstanders, a new podcast from Starbucks CEO Howard Schultz and Rajiv Chandrasekaran. Hear stories of ordinary people doing extraordinary things to create positive change in their communities. Listen and subscribe to Upstanders on iTunes now. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices