What do my podcast stats mean? Podcast statistics can be a fun part of creating and growing your podcast. Collecting an overwhelming amount of data, we’ve prepared Blubrry’s podcast statistics in a way that podcasters can understand in the the podcaster dashboard. Today, we discuss podcast analytics overall and what creators should pay attention to. Today’s Hosts: Mike Dell and Todd Cochrane First and foremost, podcast statistics are not the same as web stats. Podcast statistics are different than web stats, which you’ll get from Google Analytics or a similar service They measure different things Web stats will count every time something hits an mp3 file as a “hit” whereas podcast stats are able to tell that it is 1 download even though the hits may be 20 or 30 on the file Web stats are GREAT for pages and visitors but not so much for large media files How many subscribers (followers) do I have? It’s a very hard stat to figure out More important stat is downloads (listens) per episode There are ways to ‘Guess’ Todd’s Way Mike’s Way Blubrry now has Estimated Audience in our stats reporting Hosting company stats All hosting companies have basic stats Some are better than others Blubrry was the first podcast hosting provider to be IAB certification compliant 3rd party prefix stats Podtrac, Chartable and Blubrry! (and others)  Prefix stats are not available for use on some platforms (hosts)  Not a terrible idea to have a 2nd opinion to compare to your hosts stats  Just know they will not be exactly the same ever How do I use metrics to grow my show or improve my show? Knowing what works and what doesn’t  Measuring growth so