I’ve been writing for more than ten years at this point – and it’s not often I meet someone who’s written a hell of a lot more than me. My friend Justin Blackman blows my writerly ambitions out of the water with just one brain-bending project: 100 headlines in 100 days. You’d think someone with that kind of cranking capability would never have a down day. That’s why I love Justin’s story of overcoming a crushing lack of confidence… I think you will too.
Can’t-Miss Moments From This Episode:
- The “B” word that hamstrings most businesses, and how that creates the perfect opening for you (and your business) to jump in and help
- Four years of fear: the incredibly assholish thing a client did to all but destroy Justin’s confidence in his writing capabilities (spoiler alert: Justin found a way to get it all back)
- The “5% trick” Justin and I both used to get client approvals done quickly and easily, with minimal friction
- Hidden pumpernickel: the secret genius of saving all the shit you write
- Who’s really to blame for sabotaging your writing? (hint: it’s someone you know, and will probably spot next time you pass a mirror)
This one is jam-packed full of awesome. Don’t miss out - listen now!
Justin’s Bio:
Justin Blackman has written for more than 419 different people and managed to sound like every one of them. He uses an ultra-specific voice mirroring process called Brand Ventriloquism® to analyze and replicate the nuances that make your writing unique, and documents it so you can scale your content without sacrificing authenticity.
He’s created voice guides for industry experts such as Amy Porterfield, Stu McLaren, Bobby Klinck, and Danny Iny.
And he also has a writing workshop called Write More Personality-er, where he shows you 57 fun ways to make your copy a little less Ross and a lot more Joey.
Resources and links mentioned:
- Justin’s Write More Personality-er course
- Justin’s voice guide work with Abbey Woodcock
- Justin’s writing site, so you can hire him to write as you
- Kira Hug’s website (we mentioned her in the ep)
- Abbey’s website (also mentioned in the ep)
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