For the past 4 and a half years in the agency space I’ve watched as people argue and debate over the ‘Quality vs Quantity’ outreach conundrum.

One side screams: “Volume is key, email is a numbers game!!!”

The other side screams: “Quality and value is key, less is more!!!”

I’ve been sat on the sidelines watching this argument unfold, and as an observer and someone who has successfully booked 1000+ discovery calls with organic attraction, I’ve found the right answer. 

So who is right? What’s ultimately better for appointment booking??

The answer: neither. Quantity sucks, and so does quality. Let me explain...

I've recorded this video to break down why both sides are fundamentally wrong and the new (and much better) way forward for your attraction methods (hint: it’s not ads).

Let me know your thoughts.