Chris Savage talks with Jason Barnard about brand affinity Brand identity and authenticity is the key for Brand Affinity. One of the biggest mistakes companies make is trying to over-monetize their companies to the detriment of its authenticity. Chris Savage is the co-founder of Wistia, a very successful company designed to serve businesses with on-site videos for marketing purposes. He talks about the early challenges of building a multi million dollar company from the ground up, and the power of brand identity. Chris talks us through a plethora of topics - from faking brand identity to branding through cult of personality to building affinity with your audience. What you’ll learn from Chris Savage 00:00 Chris Savage and Jason Barnard 00:36 Chris Savage's Knowledge Panel around the world 05:20 Wisita's story from it's initial challenges to its current success 12:52 Why Chris and his business partner didn't sell the company when presented with big offers 14:04 Would Wistia have died if they had sold it early on? 15:13 The problem with over-monetizing a company 16:20 A story about the power of brand identity 19:12 Is Brand Affinity fakeable? 20:33 Is it OK to present your brand by just being yourself, without a calculated approach? 22:14 How Tim Cook vs Steve Jobs 23:49 Brand Affinity - Wistia’s approach 26:30 Using video to connect with your audience? 28:53 Understanding your client - a practical and effective approach 31:58 Your audiences feedback VS their real needs and how that aligns with your company's mission Subscribe to the podcast Subscribe here >> This episode was recorded live on video January 20th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>