In this illuminating episode, Jim James interviews Steve Rawling, creator of the Storyteller Tactics card deck, on powerful storytelling techniques for entrepreneurs. Steve shares how he successfully raised over £100,000 on Kickstarter in just 147 minutes using strategic storytelling. Drawing from his 20-year BBC journalism career, Steve reveals practical frameworks that help entrepreneurs craft compelling narratives without relying on complex hero journeys.
Topics Covered:
- 00:48 - Steve's journey from BBC journalist to storytelling expert
- 05:13 - Making storytelling accessible with card-based tactics
- 15:42 - The "Movie Time" framework: action, emotion, and meaning
- 26:21 - Kickstarter success through serialized storytelling
- 36:13 - The importance of nurturing existing client relationships
Steve's innovative "Movie Time" approach demonstrates that effective business storytelling doesn't require elaborate narratives—just authentic moments that connect emotionally with your audience.
Listeners can access a free starter pack of storytelling cards at pipdecks.com.
https://pipdecks.com/pages/free-pdf-download#download-teaser
#StorytellingMarketing #EntrepreneurNarrative #BusinessGrowth
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