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Lower Street, a UK-based branded podcast agency, has acquired the Pacific Content brand and trademarks. Lower Street was founded in 2017 and has been a long-time admirer of Pacific Content's work in creating high-quality branded podcasts.
The acquisition allows Lower Street to continue the "mission and values" that Pacific Content stood for in pushing the boundaries of creative and impactful branded podcast content. Several Pacific Content employees will be joining the Lower Street team.
Harry Morton, founder of Lower Street, believes the branded podcast market still has significant growth potential, despite a slight slowdown in the last 18 months. He sees branded podcasts as a powerful way for companies to build relationships with niche, engaged audiences.
While branded podcasts may not top the overall podcast charts, they can still achieve impressive performance and chart positions within their target niches. Lower Street has had over 100 branded podcasts reach the #1 spot on Apple Podcasts charts.
Moving forward, Lower Street plans to maintain the Pacific Content brand and blog content, leveraging the strong equity and reputation it has built in the industry. The two brands will work together, with Lower Street's existing strong brand identity remaining intact.
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