Katherine Fogertey, CFO at Shake Shack — Grabbing a Byte : Innovation, digitalization and experience in the new age fast-food industry
Welcome to the Arena
Highlights:
- Learning within the fast-food industry (4:36)
- Digital transformation of the company (5:46)
- Enlightened hospitality and commitment to service (6:54)
- Creating a stellar experience for the customer (8:22)
- Importance of digital channels (10:02)
- How the company values its people, both customers and employees (15:45)
- Menu innovation (18:51)
- Cold-beverage innovation (21:22)
- Logistics of company balance sheets (23:15)
- Intention of digital ecosystem regarding promotions and user engagement (24:03)
Links:
Feedback:
If you have questions about the show or topics you'd like discussed in future episodes, email our producer, ross@lowerstreet.co
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