Fernando Nikolic joins us to explore Bitcoin’s evolving narrative from the inside. After moving from Argentina and contributing at Blockstream, he founded Perception, a narrative intelligence platform that tracks and distills real-time conversations around Bitcoin and digital assets. In this episode, Fernando breaks down why empathy and sharper storytelling have become strategic advantages for Bitcoin adoption. He shares practical lessons on communicating Bitcoin effectively, navigating narrative clarity in an AI-driven world, and what it takes to build in this space. A valuable conversation for founders and builders looking to cut through the noise and shape Bitcoin’s next chapter. ⏤ ⏤ ⏤ 🌴 Join us at Mita TechTalks 2026 — an invitation-only gathering for executives, family offices, and industry leaders exploring the future of capital through Bitcoin, AI, and Energy. Oct 25-27, Punta Mita. Request your invitation: https://2026.mitatechtalks.com/ ⚡ Get personalized onboarding at River for Bitcoin-only financial services: https://partner.river.com/buildwithbitcoin⏤ ⏤ ⏤ Chapters 00:00 Introduction 06:04 Fernando's Journey: From Argentina to Bitcoin 12:44 Marketing Challenges in the Bitcoin Space 21:00 The Controversy of Bitcoin's Accessibility 27:27 Introducing Perception: A Narrative Intelligence Platform 30:28 Understanding User Needs in Content Creation 36:40 The Rise of Information Tribes 42:32 Bootstrapping a Business: The Entrepreneurial Journey 50:35 Adapting to Rapid AI Evolution 56:01 Communicating the Bitcoin Narrative Effectively 59:17 TechTalks 2026: Exploring Bitcoin's Future References Perception MCP - https://perception.toBuild With Bitcoin Podcast - https://buildwithbitcoin.com https://x.com/basedlayerhttps://x.com/BuildwBitcoin ⏤ ⏤ ⏤ ❗ DISCLAIMER: This show is for entertainment purposes only. Before making any decisions, consult a professional.