Today’s episode is about audio alchemy; low and high functioning sonic identity, tactical vs. strategy driven sound thought, and impacting the health and well being of human beings.  My guest today is Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora.

Steve and I discuss how sonic identity needs to be understood through sound science to really know how to align it best with our brand.  There is a happy balance between sound science and sound art.  

For the full blog article, click here.

Check back next week for part two of my interview with Steve Keller of Pandora.  You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher and don’t forget to share it with your friends. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation availabilities, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

Let’s make this world of sound more intriguing, more unique, and more and more on brand.

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.