In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Investor of Build Grow Scale, Matthew Stafford. As the CEO of Build Grow Scale, Matthew and his team are committed to refining the path from a customer's initial website visit to the final purchase or lead submission. Their expertise covers e-commerce, membership programs, lead generation sites, and tech and optimization services. Matthew shared his knowledge on the tactical side of website optimization, emphasizing the pivotal role of Google Analytics. By utilizing website analytics, Stafford has led e-commerce businesses to significant gains in sales and conversions, demonstrating the transformative impact of data-driven optimization. One of the most enlightening parts of the conversation revolved around the common gaps in e-commerce. Stafford highlighted the importance of refining the transaction process, especially the cart and checkout experience. His advice to businesses is to work backward from the checkout, ensuring that this critical juncture is as seamless as possible for customers. Matthew discussed how leveraging webinars and video content can inform and captivate potential clients. This strategy educates and builds rapport with the audience, fostering trust and engagement. Key Points from the Episode: Introduction of the guest, Matthew Stafford, CEO of Build Grow Scale Overview of Build Grow Scale's focus on optimizing the customer journey for e-commerce and lead generation websites Discussion on website optimization and the tactical aspects of the user journey Emphasis on common gaps in e-commerce and the importance of optimizing the transaction process Insights into educating potential customers, particularly in the context of B2B service providers About Matthew Stafford: Matthew Stafford is a versatile entrepreneur with three decades of success in various industries, including construction, e-commerce, and software. As CEO of Build Grow Scale and an equity owner in several e-commerce brands, he has used his expertise to mentor thousands of store owners and help hundreds of brands surpass the million-dollar revenue mark, some even reaching over $10 million. Known for speaking at e-commerce optimization events for seven years, Matthew's achievements include organizing BGS LIVE, North America's largest e-commerce event pre-COVID-19. Despite external successes, he emphasizes the importance of internal satisfaction and self-worth over material achievements. Matthew advocates for a balanced approach to entrepreneurship that values personal growth and fulfillment as much as professional success. He shares insights and experiences on platforms like LinkedIn, aiming to inspire others to find inner peace and joy while pursuing their entrepreneurial goals. About Build Grow Scale: Build Grow Scale (BGS) is an influential community designed for eCommerce entrepreneurs and physical product sellers seeking to elevate their businesses. Unlike many online marketing companies, BGS offers practical, real-world insights and strategies that are actively used in its operations. With a portfolio of successful eCommerce brands across various niches and hands-on experience in product manufacturing and logistics through their private shipping and fulfillment company, BGS offers authenticity and expertise. Their educational resources include online courses, certification programs, private workshops, and the annual Build Grow Scale Live conference. This comprehensive approach ensures members receive theoretical knowledge and actionable advice from seasoned professionals deeply involved in the eCommerce world. BGS's commitment to "doing the stuff" they teach cements their position as a unique and trusted guide in the business education scene. Tweetable Moments: 04:45 - "If your website isn't simple, easy to understand, and easy to navigate, then it's not very good at conversing, and you just don't have the credibility with your clients that you're looking for." 08:02 - "One of the greatest ways we've ever figured out to improve is by asking customers on the thank you page what was the one thing that almost made them not buy. This question reveals the friction points they experienced." 13:44 - "Giving people information without making them jump through hoops just feels nicer. It's like treating someone more like an adult, rather than playing a little game." Links Mentioned in this Episode: Want to learn more? Check out Build Grow Scale website at https://buildgrowscale.com/ Check out Build Grow Scale on LinkedIn at https://www.linkedin.com/company/build-grow-scale/ Check out Build Grow Scale on Twitter at https://twitter.com/BuildGrowScale Check out Build Grow Scale on Facebook at https://www.facebook.com/BuildGrowScaleEcommEducation Check out Build Grow Scale on Instagram at https://www.instagram.com/bgs_ecom_education Check out Matthew Stafford on LinkedIn at https://www.linkedin.com/in/matthewstafforddotcom/ Check out Matthew Stafford on Facebook at http://www.facebook.com/matthewjacobstafford Check out  Matthew Stafford on Instagram at https://www.instagram.com/matthewstafford815/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. 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