Did you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio space, barriers they’ve uncovered for potential listeners, and how you can get involved.Listen to learn about: How to idea for this event came aboutLauren and Arielle’s woman-on-the-street approach to ask people about their listening habitsBest practices they’ve uncovered for recommending podcastsThe pre, mid, and post-roll ad campaign you can participate inLinks:Lauren PassellTink MediaAdopt-a-Listener MonthCredits:Hosted by Bryan Barletta, Arielle NissenblattProduced by Spooler MediaHosted on Art19Recorded on SquadCast.fm Edited by Gavin Gaddis