Powerful voice in the neurodiversity space and ADHD and Autism advocate, Ellie Middleton, joins Jordan to talk about how one viral LinkedIn post launched her into building her 169k audience on that channel, and her own community platform (un)masked. Ellie is clear that her diagnoses of ADHD and Autism helped unlock this next part of her career as a creator, and gave her “cheat codes” to create bold and successful content. It also helped build her purpose, and a centre-point for her work.  As an expert in the personal branding space, Ellie reveals strategy on how to elevate your online presence. From micro-moments, connecting with your audience by branding your personality traits, and self-evaluating viral successes - this episode is full of Ellie’s top takeaways to succeed as a creator on LinkedIn and beyond. Topics discussed in this episode include: 0:50 - 1:40 - Ellie’s advice to her younger self 1:40 - 3:45 - Finding her personal brand with Great Influence with Ash Jones 3.46 - 5:50 - Embracing your differences (her ADHD and Autism diagnosis) 6:09 - 13:20 - Ellie’s viral #IAMPROFESSIONAL LinkedIn post  13:30 - 14:50 - What is personal branding 15:05 - 16:20 - How being neurodivergent has helped in her career  16:28 - 19:43 - Tinx and how she’s nailing her personal brand  20:02 - 21:57 - Her learnings with her platforms including (un)masked. 22:04 - 23:40 - The future of Ellie’s platforms 23:50 - 24:56 - Creators she loves including Ella Willis and Milly Evans Content referenced in this episode: Ellie’s viral LinkedIn post: https://www.linkedin.com/posts/elliemidds_can-we-pls-talk-for-a-minute-about-the-outdated-activity-6858668363242180608-A2xT/ Rich Mom Walk trend with Tinx: https://www.tiktok.com/tag/richmomwalk?lang=en Ella Willis on TikTok https://www.tiktok.com/@ellaellaw Milly Evans on TikTok https://www.tiktok.com/@itsmillyevans  Ellie’s Socials  https://www.instagram.com/elliemidds/?hl=en https://www.tiktok.com/@elliemidds Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for subscriber-exclusive, weekly deep dives which pull out strategic lessons from the main episodes and explain how to implement them… plus ad-free listening too. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts Follow us on socials: LinkedIn: www.linkedin.com/in/jordanschwarzenberger Instagram: www.instagram.com/unboxedwithjordan Tiktok: www.tiktok.com/@unboxedwithjordan A Listen production, with Arcade Media.Want to hear your brand in this show? Email: Unboxed@listen.co.uk