The first of three special episodes that go behind the scenes of the Houston Livestock Show and Rodeo. We learn about the history and agricultural mission from President and CEO, Joel Cowley (3:05); we hear about the army of volunteers from Chairman of the Board, Jim Winne (24:57); and we finish with the story of George Strait's legendary 1983 performance, as told by former Chief Operating Officer, Leroy Shafer (35:42).

Learn more about your ad choices. Visit megaphone.fm/adchoices