In this Sellernomics Podcast episode, Will Haire of #BellaVix will also talk about Leverage Funnel Advertising Tactics to Grow Your Amazon Business. What are the different targeting options for each phase of the funnel (High Level)? Where do Sponsored Products Ads fit in vs programmatic ads (DSP)? What KPIs are most important for TOFU, MOFU, and BOFU? Other KPIs? Where does product maturity fit into this picture? How does this affect your targeting? Which PPC ad Types/targeting methods are used for each phase of the funnel? How does Advertising influence Amazon SEO? What does it mean to have category dominance? - How do you measure? Any additional considerations outside of advertising? #WillHaire About Will Haire - Cofounder of BellaVix Will Haire is the successful co-founder and CEO of BellaVix which is a full-service Amazon Agency that helps brands grow their business by offering different levels of support depending on the client’s needs. Will has worked with eCommerce businesses in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. With responsibilities for channel growth strategies and achieving revenue and margin goals, his portfolio includes companies like Instant Pot, Derma E, Thinkbaby, and Outward Hound.   About GETIDA With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We’ve developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf.