Do You Know Your Competitors Can Help You Succeed in Business?
In this week's Rocky Mountain Marketing Quickcast, host Katie Brinkley dives into the secrets of mastering Instagram competitor analysis to help boost your strategy and outperform your competitors.
Here’s what you’ll learn in this episode:
- The importance of conducting an Instagram competitor analysis and how it can be applied to other social media platforms like LinkedIn, Facebook, and TikTok.
- Why doing a competitive analysis is essential for improving your social media strategy and maintaining an edge in a crowded marketplace.
- How to establish your own KPI's through competitive benchmarking.
- Key Instagram metrics crucial for competitor analysis, including followers, engagement, audience growth, publishing behavior, and top posts.
- How to find and analyze direct, indirect, and emerging competitors.
- Tools that can help you track competitors’ performance, such as Metricool and Sprout Social.
- How to identify gaps in your content strategy by analyzing competitors' strengths and weaknesses.
Join Katie as I share actionable tips to help you refine your Instagram strategy and stand out in a crowded market.
00:00 Introduction: Mastering Instagram Competitor Analysis
00:25 Welcome to Rocky Mountain Marketing
00:51 Why Conduct an Instagram Competitor Analysis?
05:55 Key Metrics for Instagram Competitor Analysis
10:37 Identifying Your Competitors
11:47 Tools for Competitor Analysis
14:40 Conclusion and Final Tips
Learn more about Katie and Next Step Social Communications:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
#InstagramStrategy #SocialMediaAnalysis #CompetitorAnalysis #DigitalMarketing #KatieBrinkley #RockyMountainMarketing #SocialMediaStrategy #BusinessGrowth #MarketingTips #Entrepreneurship #NextStepSocialCommunications
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