Michelle Noyes serves as a Managing Director and Head of the Americas at the Alternative Investment Management Association (or AIMA), where she has worked since 2012. In this episode, Michelle provides an inside look at the industry's top global trade associations and some of the challenges the organization faced and overcame this past year. In particular, she describes the goals of AIMA and how the organization set about fulfilling them on a remote basis, AIMA's quick pivot after COVID to the use of digital technology to provide critical information and quality content, and some of the trends AIMA is seeing on the operational side of their member firms. To contact Michelle and to learn more about AIMA, its content and events, please visit the AIMA website. Thanks also to our sponsor, DiligenceVault, creators of the first two-sided digital ecosystem for asset managers and allocators.