I think for some CEOs where to start when revenue languishes is a challenge. Do you look at sales, marketing, or at customer service? Where you should start is the prospects/customers' journey with your company. Redesigning these experiences is the ONLY way to create the kind of experience that accelerates revenue because it contributes to more effective marketing, sales, and customer service in a highly efficient way. What we’ll cover in the show –

· What a prospect’s buyer journey looks like

· How you identify ALL those the touchpoints in that journey

· How you go about enhancing those experiences

· What you measure when you start looking at initiatives designed around the buyer journey

· What business outcomes you’ll clearly see improving when you take this approach