The retail market is going through extraordinary change and transformation. The rise of social media is one of the drivers for this. Facebook, Twitter, Instagram and others have significantly changed the retail industry. Polly Barnfield OBE, the Founder and CEO of Maybe, joins Oliver Banks and explains how and why this is happening.
The post 042: How Social Media Is Changing Retail (part 1) appeared first on OB&Co.
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The retail market is experiencing great disruption - from increased customer expectations, fierce competition and tough trading environments over multiple channels. Every week, join me, Oliver Banks, a retail transformation specialist, to get a bag full of insight, inspiration and ideas to kick start your performance.
You’ll pick up actionable tips and tactics to lead successful change – whether that’s developing lean operating models, improving customer experience, driving digital transformation or seizing omni-channel opportunities.
So, if your passionate about retail transformation and you lead critical retail change projects & programmes, then this is the podcast for you.
The Retail Transformation Show i...