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Could a Times Square billboard save San Francisco tourism?

Phil Matier
Phil Matier
Episode • Sep 6, 2023 • 3m

San Francisco is looking east to expand tourism numbers.

A new billboard up in Times Square is the latest part of a new 6-million dollar worldwide ad campaign by San Francisco Travel, hoping to turn around the "doom loop" narrative.

For more, Margie Shafer and Eric Thomas spoke with KCBS Insider Phil Matier.

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