This week, founders of luxury clothing brand Picante, Jude and Saam, join Jordan to talk about the evolution of their clothing brand. Having a social-native approach to fashion, the pair discuss their origin story: from meme page, to merch to luxury product - they have a hugely successful product launched and promoted by creators. From coworkers at Burberry to now co-founders of two years, some of their social campaigns include the viral 'Class of 2022' which saw them collaborate with influencers Flossie Clegg, Lewys Ball, Issac Carew and many more. Jordan delves into their strategy and inspiration behind the campaigns, and the value and credibility creators have brought to their brand.



00:00 - 03:00 - How Picante began

03:00 - 04:00 - Their marketing campaigns

04:10 - 06:20 - How they work with creators

06:20 - 09:09 - Misunderstandings between the costs and the audience

09:09 - 13:25 - What they learnt from working at Burberry & what their roles were there

13:25 - 16:35 - Campagins they've launched with creators

16:35 - 18:55 - Launching a Picante cocktail

18:55 - Creators they love at the moment





Jude and Saam's favourite creators right now



Jude's - Mateo The Pasta Man: https://www.youtube.com/channel/UCHuETi6--uh8-g-_7fdEJhw



Saam's - Gstaad Guy: https://www.youtube.com/@GstaadGuy/videos