Marketingland Special Episode: Exploring Advertising Mental Models, with George Mack
The Ad Professor, George Mack, is a leader in advertising, and guess what?
He uses 10 mental models to build his ads that convert…and he breaks down EACH ONE in this special edition episode from our session at Marketingland on October 3rd.
The secret lies in the triad of art, science, and math, but you’ll have to listen to the full episode to get the 10 mental models.
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01:05 Understanding the Three Components of Advertising
04:20 Bottleneck Analysis in Advertising
07:10 The Facial Expression Test for Ads
12:16 Building Products with Distribution in Mind
14:47 The Pitfalls of AB Testing
16:31 Creating Sticky Ideas
20:50 Speeding Up Iteration Cycles
Follow George Mack: https://www.linkedin.com/in/george-mack/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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