Jessica Burke is an experienced collegiate strength and conditioning coach, most recently at Penn State University, as well as a personal trainer. She joins the NSCA Coaching Podcast with a unique perspective on the state of the strength and conditioning profession. Burke shares her professional path with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including rewarding work as a personal trainer outside of her responsibilities on campus. This episode explores the value of work-life balance across the coaching profession. Should we debunk the “hustle culture” model of the strength and conditioning coach lifestyle? Listen to learn about this topic and more. Other topics covered include strength and conditioning coaches having a presence on social media and training foundations for youth and female athletes. You can follow Jessica on Instagram: @coachjburke and TikTok: @coachjburke | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscsShow Notes“I definitely encourage people to work with the sports that they’re passionate about but also keep that door open, because working with them and working with golf, it definitely has made me a more well-rounded coach and given me the ability to just connect with more athletes.” 2:40 “It takes a level of grit to get into this profession and stay with it.” 8:33 “For me, it was making that really in-depth knowledge really accessible for general population and then also providing a really positive message surrounding food, surrounding exercise, things that I really needed to hear when I was in my early 20s and just cutting through the noise of diet culture, because it is really loud.” 10:45 “I think the science and the nitty-gritty is a huge part of our profession, don’t get me wrong, but the ability to connect with broad groups and types of people is the thing that makes coaches effective.” 20:18