E63 - Audio vs Video Podcasting - The Podcast Owner's Manual Mini Series

Audio vs Video Podcasting - or both?

There are a few key differences between audio and video podcasts:

1. Production time: Video podcasts typically take longer to produce than audio podcasts because they involve creating and editing video content in addition to the audio.
2. Equipment: Audio podcasts generally require less equipment than video podcasts. Audio podcasts can often be recorded using just a microphone and a computer, while video podcasts typically require a camera and lighting equipment in addition to audio recording equipment.
3. Distribution: Audio podcasts are typically distributed through podcast directories like Apple Podcasts or Spotify, while video podcasts may also be distributed through platforms like YouTube or Vimeo.
4. Engagement: Some people find it easier to engage with audio podcasts while doing other activities, such as driving or exercising, while video podcasts may require more attention and may be more suitable for watching at home or on a device with a larger screen.
5. Monetization: There are many different ways to monetize podcasts, but video podcasts may have more opportunities for revenue through ads or sponsorships.

Overall, the decision to produce an audio or video podcast will depend on your goals and resources. Both types of podcasts have their own unique benefits and can be effective ways to reach an audience.

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