The 5 stages of building a tribe, and 8 elements of telling the story of the tribe.
Communication by the leader of any tribe is the foundation for success because without everyone understanding the vision and the purpose of the tribe it is destined to fail. On this episode I share the 5 stages an organization passes through on the path from crowd to tribe, and 8 essential elements for the language of the tribe to resonate within and beyond the organization.
Seth Godin says, “A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe."
The Five Stages of Workplace “Tribes,” by DAVE LOGAN AND HALEE FISCHER-WRIGHT, AUTHORS OF TRIBAL LEADERSHIP: LEVERAGING NATURAL GROUPS TO BUILD A THRIVING ORGANIZATION
• Stage One: These tribes are distinguished by hostility and despair. Their members say things like "Life sucks."
• Stage Two: These tribes are characterized by apathy and a sense of futility. They don't try, they don't care, they don't innovate, they don't hold one another accountable for anything, and they revel in their disengagement. Their members say things like "My life sucks."
• Stage Three: Tribal members are selfish at this stage. They are in it for themselves, and they are extremely averse to collaboration. Their attitude is "I'm great . . . and you're not."
• Stage Four: Tribe members have a sense of shared values; they willingly share knowledge and collaborate. Stage-four tribes are extremely competitive, but their competitive focus shifts to other tribes or companies. These tribes believe that "We're great . . . and they're not."
• Stage Five: Tribes that attain this rare level are characterized by a sense of "innocent wonderment." They apply themselves to the creation of things no one has dreamed of and are frequently incredibly successful. These tribes say that "Life is great."
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