Here are some of the topics Ron had the opportunity to discuss with Michael LibmanWhy integrators should consider getting into the lighting fixture businessHow to choose the right manufacturer to partner with in your businessHow lighting will likely grow in significance within our industryTo get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au198SHOW NOTESDMF Lighting is a lighting manufacturer that takes a creative approach to lighting and offers industry-leading technology to set the bar for performance, quality, and flexibility. Mike was one of the first advocates of Custom Integrators adopting light fixtures as part of their business, turning DMF Lighting into a CE Pro Bullet Brand in 2020. He has a Bachelor of Arts from San Diego State University and has worked in technology for over ten years. Mike works with Custom Integrators across North America to provide beautiful Lighting Solutions to their clients.  In 2021, Michael was named Dealerscope 40 under 40, an awards program that recognizes the brightest idea-generators in the consumer technology industry.Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly become the leading marketing firm specializing in integrated technology and security. The One Firefly team works hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution Mercury Pro.About One FireflyOne Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.