Larry Sidoti, VP of Development at Yogurtland joined us in the studio to talk about how Yogurtland revolutionary concept of self service set Yogurtland apart from the rest of the soft serve yogurt brands. Larry discuss the three factors that are key points in the success of a brand: a high quality product, a good value proposition and an interactive experience. Managing Partner at Affinity Alliance, Inc., Chuck Hester joined our program to talk about how to utilize the power and resources of social media outlets such as LinkedIn to reach your target audiences and build both a personal and professional brand. Chuck also talks about his weekly podcasts Linked Conversations.