Influencers of Sponsorship Marketing - a Roth Revenue Podcast • #3: Dan MacKenzie - Vice President & Managing Director at NBA Canada • Listen on Fountain
#3: Dan MacKenzie - Vice President & Managing Director at NBA Canada
Dan MacKenzie is VP & Managing Director of NBA Canada. In this episode, Dan shares insights on the growth of basketball in Canada, an overview of a very cool new property called "NBA Crossover" that blends sport with the arts, and a great piece of advice on how to apply for your dream job.
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Gavin Roth chats with fellow sports and sponsorship marketing leaders about the industry from a brand, property and agency perspective. Each episode delivers a mix of insights and inspiration.
About the host: Gavin has spent 30 years in sponsorship marketing, sports marketing and media and is regarded as one of Canada's leading partnership architects. He trains/coaches partnership executives at Canada's leading sponsorship properties, and hosts the Influencers of Sponsorship Marketing Podcast, shining a light on the Canadian sports and sponsorship marketing industry.