Do you wonder how to optimize your data warehouse and customer data platform?

We have leaders from Amazon Web Services (AWS) and the Twilio team. The guests discussed the basics of a CDP, the evolution of data stored in/produced by a warehouse, and how the Segment’s identity resolution enables the creation of “golden” profiles.

They also talk about the benefits of using Segment’s identity graph in the warehouse versus building an in-house identity resolution solution, and how businesses can ensure that their CDP and data warehousing strategies align with their overall business objectives.

Additionally, they discussed the advantages and disadvantages of using a bundled CDP solution like Segment with the warehouse versus putting together an ad hoc collection of CDP-like tools on top of the warehouse.

Finally, the guests have addressed how businesses can balance the need for real-time data processing with the need for data accuracy and consistency when achieving profile portability, and point the audience to resources for further learning.