Nick Bennett (Director of Field Marketing @ Logz.io) joined Chris Walker on State of Demand Gen to talk about what field marketing is and how he sees it playing a part in demand as a whole. They also discussed KPIs for field marketing, how the team is typically structured, the importance of understanding functions outside of marketing, and the future of the CMO and CRO roles. 

To register for our Demand Gen Expert Session with Gaetano DiNardi on Thursday 1/21 at 12pm EST, click here.

For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. 

Tired of just listening? 

Check out Refine Labs on LinkedIn and YouTube.