030: Reframing "Monetizing" Your Podcast
When I talk to podcasters, the first thing they usually say is, “I want to grow my podcast and get a sponsor.” For business owners, this isn’t always the best strategy. So today, I wanted to chat about the word “monetization” and why I think we need to reframe it.
This episode is geared towards business owners who have a podcast as part of their marketing strategy. Right away, the goal shouldn’t be to monetize but direct leads which will in turn, earn money, right?
Listen in as I break down how to think differently about your podcast, systems you need to have set up to make it work for you and why you shouldn’t be afraid to sell your products and services on your podcast. I even touch on how to think about the investment in your podcast. It’s all about changing our mindset and reframing!
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