Podcasting is easy. For like five minutes. Then reality sets in. The reality of making great content that people can’t help but share. Podcasting doesn’t come with guarantees. So is it worth it?Chat with me about growth marketing for podcasts, and it won’t be long before I utter the phrase “Podcasts tend to get the audience they deserve.” Those eight words have become part mantra, part axiom for me. Because they do accurately represent my overarching worldview of podcasting. My axiom has nothing to do with your worth and everything to do with the product you produce. Is it just good or is it great? Are the conversations interesting or are they incredibly compelling? Do all the parts kinda work together, or was it packaged with the utmost care?Does your podcast fit neatly in the lives of your audience? Did you choose your length to do just that, or for some other reason? Are you giving them the perfect amount of new content? And do they like the host, or are they bordering on fanaticism?The operative word that brings this whole axiom together is tend: “podcasts tend to get the audience they deserve”.Tend means that neither success nor failure of any given podcast is a foregone conclusion. Tend allows for external pressures and serendipitous events that live outside your control. Does your podcast deserve a bigger audience? That’s a decision that lies in the relationship between your podcast and your audience. But I stand by my axiom: Podcasts tend to get the audience they deserve. You can try to buck the trend, sure. Or you can examine the relationship between your podcast and your audience and adjust accordingly.-----Boostagram Corner:Thank you, Dave Hanley from AdvertiseCast, for the virtual coffee. Links in the next section. -----Links:• FREE 3-week trial of My Podcast Reviews - https://mypodcastreviews.com/pp• Dave Hanley (Twitter) - https://twitter.com/dwa_hanley• AdvertiseCast - https://www.advertisecast.com• Value-for-value for this show - https://podcastpontifications.com/value-4-value• Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor-----A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/podcasts-tend-to-get-the-audience-they-deserve.Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/supportAnd if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com.Photo by Edge2Edge Media on UnsplashMentioned in this episode:Support For Abortion RightsWhile Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy