How did Viya in China generate US$49m in sales in one day using live-streaming, and how can you do the same?
On October 10th 2019, Viya broke her own sales record once again, driving 353 million RMB (roughly 49.7 million USD) in sales in a single day. All this on Taobao, the Chinese social media marketplace.
How can our companies use live-casting and multicasting to improve our public relations but also take potential customers to the shopping basket!
I discuss the key points of social media platforms but also share details of companies including Restream.io, and manycam, which enable one recording to multiple channels.
Now, Vimeo Enterprise and Premium customers can reach viewers across multiple live platforms. Users can stream to Vimeo and a number of other platforms at the same time through native integration with Facebook and now LinkedIn, too.
So conversations with our team in China prompted a conversation about the power of live- stream for public relations which can lead to direct sales in the same user session. Packed full of technical information and guidance on how to go live with our content.
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Jim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.
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