James Carbary is the Founder of Sweet Fish Media and Executive Producer and Co-Host of B2B Growth, a daily podcast with over 3 million downloads and over 1600 episodes. James has a deep knowledge of what it takes to run a successful podcast and has built his company to do exactly that, helping B2B brands launch, produce, and promote podcasts.His company utilizes the power of what James calls content-based networking. Essentially, the theory behind this approach is to determine a business goal, identify who can help achieve that business goal, and then build relationships with those people by creating content with them. This ingenious and effective approach is outlined in detail in the book that James wrote, appropriately called Content-Based Networking.Clearly, this approach is working, and he and his company are well on their way to achieve their mission to educate 1 million people every day through their content.This episode is stacked with helpful insights that can be applied immediately. Highlights from this episode: The story behind Sweet Fish Media and the candy that inspired its name Why we shouldn’t leave our network up to serendipity The formula of content-based networking, including benefits and potential pitfalls if not done correctly Why Oprah is the perfect example to follow when it comes to shining spotlight on show guests  Tactical advice for landing guests that will provide value to your audience How to build relational equity with the people you meet through podcasting Amazingly helpful and specific interviewing tips Links and Resources:00:10 Sweet Fish Media 00:13 B2B Growth Podcast04:45 Content-Based Networking08:05 Annual Contract Value 45:33 "If you wanna go fast go alone if you wanna go far go together. Life is a relationship and the rest is just details." Learn more about your ad choices. Visit megaphone.fm/adchoices