Just as big box retail stores have given way to more boutique and on-line retail environments, grocery shoppers are drawn these days to stores with a curated selection of essentials at lower prices. Stores like the brother rivals of Aldi’s and Trader Joe’s are examples.  Do we really need 10 choices of olive oil?  Too much choice can be overwhelming. Our guest, Phil Lempert, the Supermarket Guru, also tells us that omnichannel shopping is becoming the norm, as we transition, post-pandemic, to a seamless experience of shopping on-line and picking up at the stores, allowing us to go inside only for the things, like meat and vegetables, which we may want to customize based on many factors. And the engaging Mr. Lempert walks with us through a number of items that have been in the news–Americans are purchasing less salty and sweet snacks and healthier alternatives to soda are on the rise, thus paving the way for the healthier future that the current Administration has been touting.  There’s no one better to go down the grocery aisles with than out guest.