Charlie Hoehn, in my opinion, is one of the smartest online marketers in the world so I’m incredibly honored to have him on the show. Charlie’s worked with people like Ramit Sethi, Seth Godin, and Tim Ferriss. He’s recently launched a new book, Play for a Living, and he’s got a ton of incredible information for us today.

In this broadcast, Charlie Hoehn and I talk about:

• Charlie s take on the Fyre Festival debacle
• How Charlie sourced free work from 75 international artists for his book
• How Charlie started working with Tim Ferriss
• The benefits of working for free
• The right way to work for free
• Charlie s approach to connecting with VIP s
• The line between under and over delivering your free work
• How to transition from free to paid work
• The tactic Charlie used to raise $10,000 in 35 hours for his book

How to connect with Charlie Hoehn Online:

• Charlie’s Website
• Charlie’s Book, Play for a Living
• Charlie’s Book, Recession Proof Graduate
• @CharlieHoehn
• Charlie on Facebook
• Charlie on LinkedIn

Resources Mentioned in this Episode:

• Amazon Mechanical Turk
• 12 Lessons Learned While Marketing the 4-Hour Body
• Pre-Suasion by Robert Cialdini
• Influence by Robert Cialdini

Click to Tweet:

There s all sorts of scenarios that prevent people from purchasing right away, so you ve got to follow up. – @CharlieHoehn

If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

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