ALLi Campaigns Manager Matty Dalrymple talks with Marketing Adviser Ricardo Fayet, co-founder of Reedsy, about the value of professional editing in self-publishing. Fayet explains the types of editing, how to manage costs, and why editors offer more than beta readers. He also discusses when to hire an editor, how editing improves writing, and the limits of AI tools. Sponsors This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. This podcast is also sponsored by Gatekeeper Press, the all-inclusive Gold Standard in Publishing, offering authors 100% rights, royalties, satisfaction and worldwide distribution. Gatekeeper Press, Where Authors are Family. About the Host Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer's Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime. About the Guest Ricardo Fayet is one of the four founders of Reedsy, a marketplace that connects authors with top publishing professionals—from editors to cover designers, book marketers, and literary translators. He is the author of two books on book marketing and a regular speaker at writers' conferences including NINC, Author Nation, InkersCon, and The Self Publishing Show Live. Fayet also serves as the marketing adviser to ALLi. You can find Reedsy online: Website, YouTube, X, and Instagram.