Special: predictions and reflections from our PWR Supporters
This episode features predictions and reflections from podcast industry leaders about 2024 and 2025. Multiple speakers address the evolving role of video in podcasting, with some arguing it will become essential while others caution against treating it as a silver bullet. Rachel Corbett notes that video shouldn't be considered mandatory for success, while Neal Veglio suggests a return to audio focus in 2025.
The speakers discuss how Donald Trump's appearance on Joe Rogan's podcast influenced the election, highlighting podcasting's growing mainstream impact. Several contributors, including Cameron Moll from Buzzsprout, predict AI will become more seamlessly integrated into podcast production workflows, moving from a highlighted feature to a behind-the-scenes tool.
The future of podcast monetization and distribution platforms emerges as a key theme. Rockie Thomas predicts publishers will need to combine traditional baked-in ads with dynamic insertion to optimize revenue across platforms. Multiple speakers address the ongoing competition between Spotify, Apple, and YouTube, with James Burt suggesting Spotify might finally overtake Apple as the dominant platform in 2025.
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