Takeaways

• People value what they pay for, not what is free.
• Offering superficial perks can mask a lack of real value.
• Strategic benefits should align with company purpose.
• Good planning requires comprehensive understanding, not piecemeal solutions.
• Discounting can diminish perceived value of products.
• Successful companies maintain a blunt attitude towards value.
• Apple's pricing strategy reinforces the value of its products.
• Employee expectations can lead to entitlement if not managed.
• Thoughtful reward systems enhance employee motivation.
• Avoid spoiling employees to maintain a productive culture.

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