Struggling to bridge your go-to-market gaps? You’re not alone.

In this episode, we sit down with Florian Tatulea, Head of Sales Development at Common Room, to talk all things B2B sales, prospecting, and hiring top talent. Florian shares his decade-long expertise as an SDR, AE, and sales leader—PLUS insights from his new venture, Sales Flow.

💡 We cover:
✅ The biggest mistakes founders make in hiring SDRs & AEs
✅ Why product-market fit comes BEFORE sales scaling (seriously, stop rushing!)
✅ How AI is reshaping outbound prospecting – and why AI SDRs may be killing your pipeline
✅ The real way to build a high-performance sales team without wasting resources

🎯 If you’re in GTM, sales leadership, or just trying to break into the industry, this is a must-watch!

Follow Florin: https://www.linkedin.com/in/florintatulea/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

We are also proudly supported by Pursuit Sales Solutions - Where Hiring A+ Sales Employees is NOT a Pain in the Ass!
https://pursuitsalessolutions.com/revenuereimagined

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

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