This week’s amazing guest is Strategy & Operations Lead at Google, Crystal Eisinger. Crystal describes her approach and flavour to strategy and operations, stressing the most important element is ‘empathy,’ especially when it involves change. She discusses her life-changing ‘gap year’ in the industry with multinational professional services network, Deloitte, before she went to university. Sharing, that the knowledge and confidence she learnt, set her up to take more risks in her career - not fearing being fired as she has a solid set of skills to fall back on. She also discusses her hybrid approach to communication: storytelling through a combination of Marie Kondo’s ‘Spark Joy?’, Sam Conniff’s ‘Be More Pirate’ and Brené Brown’s ‘The Power of Vulnerability.’ A voracious reader herself, she talks about the book she is currently writing titled; ’How to Lean in When You’re Not the COO of Facebook’ - aimed at those starting out on their career path, giving practical advice and insight on intention setting. She also lets us in on her secrets for how she remains focused and zen: lots of Bikram yoga, tuning into to Radio 4, going fishing with her father, reading, plus a good dash of Love Island whilst enjoying chicken wings. Crystal’s courageous and thoughtful energy is infectious, she will without a doubt sweep you up in her creative fervour. 🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit! 💓Leave us a review/rating and we will love you forever: https://podcasts.apple.com/gb/podcast/greater-than-11/id1435811372  Be sure to follow us: 📸 Instagram: https://www.instagram.com/greaterthaneleven/ 🐦 Twitter: https://twitter.com/Gre4terThan11 🔗 LinkedIn: https://www.linkedin.com/company/greater-than-eleven/