https://youtu.be/3KMQ9O7EwkM
Jessica shares her background in retail and e-commerce, including her experience with marketplaces and brand partnerships. She discusses the role of Shutterfly in helping people preserve their memories and highlights the practical use case of Make My Book, an AI-powered service.
The conversation explores the growing demand for outsourced services and the desire for more human engagement in a digital world. Jessica emphasizes the importance of getting back to basics in retail and focusing on core customer experiences. The discussion also touches on the Watson Weekend show and the changes in consumer behavior and e-commerce over the years.
In this conversation, Jessica shares insights on consumer behavior, the importance of change for brands, the impact of technology on retail, the evolution of marketplaces, the value of sellers in marketplaces, the complexity of data analysis, the rise of retail media, lessons from re-platforming, the importance of focus and differentiation, and the challenges and outlook for 2024.
Takeaways
Chapters
00:00 Introduction and Background
03:14 Role and Impact of Shutterfly
05:07 Make My Book: A Practical AI Use Case
07:31 The Demand for Outsourced Services
10:32 The Craving for Human Engagement
12:07 Identifying Consumer Needs and Best Practices
15:03 Getting Back to Basics in Retail
18:31 The Watson Weekend Show
20:06 Building Trust and Providing Value
21:14 Changes in Consumer Behavior and E-commerce
21:59 Consumer Behavior and Adaptability
23:21 The Importance of Change for Brands
24:18 The Impact of Technology on Retail
26:10 The Evolution of Marketplaces
28:34 The Value of Sellers in Marketplaces
30:33 The Complexity of Data Analysis
32:37 The Rise of Retail Media
36:03 Lessons from Re-platforming
39:02 The Importance of Focus and Differentiation
41:29 Challenges and Outlook for 2024
Jessica's LinkedIn profile: https://www.linkedin.com/in/jessicatewlesesky/
Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net