Rising competition and payer budget challenges have resulted in continuously increasing pricing pressures for multinational healthcare (HC) companies operating in emerging markets. While investment in R&D and further sector consolidation will be important to continue driving revenue and profit growth, multinational healthcare companies have also begun looking more at how they can drive additional differentiation (and therefore improve commercial results) by providing value-added services (VAS). In this podcast, we explore some of the types of value-added services healthcare companies can provide, what the major challenges are for monetizing these services, and what the future of integrated healthcare solutions might look like.