As they prepare for holiday promotions, my clients often ask, “How can I stand out from the competition during the holidays?” While I get asked about being competitive all year, the answers are slightly different this time of year. Holiday promotions have a unique energy and strategy, so I’m sharing how you can make your online business more competitive over the next several weeks. Let’s dive in!In This Episode, Jennie Discusses:The Grunt Test: Ensuring your messaging is clear and immediately understandable.Leverage Personalization: Using data to create tailored experiences for your customers.Follow the Numbers: Tracking and analyzing performance metrics to guide your strategy.Amp Up the Social Proof: Highlighting reviews, testimonials, and user-generated content.Optimize for Mobile Shoppers: Catering to the growing number of mobile holiday shoppers.Upgrade Your Digital Marketing Strategy: Implementing advanced techniques to stay competitive.Timestamps:00:00:00: Introduction to holiday marketing strategies.00:05:15: Understanding the Grunt Test for clear messaging.00:12:30: Personalization strategies to engage customers.00:20:45: The importance of tracking performance metrics.00:28:10: Leveraging social proof to build trust.00:35:25: Optimizing for mobile shoppers during the holidays.00:42:15: Upgrading your digital marketing strategy.Resources Mentioned:Marketing Office Hours: https://jennielyon.com/officehoursHow to Use Our Digital Marketing Team: https://jennielyon.com/teamFree Consultation: https://jennielyon.com/chatwithjennieConnect with Jennie Lyon:Website: https://jennielyon.comInstagram: https://instagram.com/jennielyonmarketingLinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_titleSubscribe & Leave a Review:If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps me reach more listeners and improve my content.