The CPG Guys are joined in this episode by Andrew Lipsman, an independent analyst and founder of  media, ads + commerce. Andrew is ex-marketer and the author of many a report on which many have made investment decisions over the last few years on their ecommerce and omnichannel retail investment budgets.Follow Andrew Lipsman on Linkedin at : https://www.linkedin.com/in/andrew-lipsman-10b2162/Follow Media, Ads + Commerce on Linkedin at : https://www.linkedin.com/company/media-ads-commerce/Here's what we covered : We always associated you with Emarketer and the great insights you provided. You’re independent now like me, how is the difference? Hot topic - what’s the latest news on retail media? What should we be paying attention to?You recently presented some provocative insights on incrementality measurement at the Path to Purchase Future Forward Summit. What can you tell us about that?What’s going on with Instacart? IPO is in the rear view mirror. The stock has done well. What should we expect next as we haven’t really seen a substantial expansion of coverage? If anything there’s been a decline in business.Amazon fresh is next - new store announcement happened. Seems to be a teeter totter. If grocery is to be figured out it’s through fresh, though core grocery is growing rapidly. What to make of this? Walmart connect is growing rapidly and we can now safely say it’s ad units are full funnel. What’s it gonna take to be considered by brands as bona fide national media? You've been a strong advocate for in-store retail media. Is this market finally ready for primetime?What’s next for our industry? Where is the next disruption evolving?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.