How do we bring the world's media on board with the climate and ecological emergency?  What would happen if they became the fourth arm of the climate movement?  Donnachadh McCarthy, journalist, columnist, author and long term climate activist explains why this is the single most urgent action we can take.  Donnachadh McCarthy is a professional eco-auditor, author and environmental campaigner. He is a former deputy chair of the Liberal Democrats and served on the board of the party for seven years. He is now not a member of any political party and enjoys working with people in all parties or none to address our common environmental crises. He is a former columnist with The Independent and has had articles printed in the Guardian, Times, Ecologist, Resurgence etc.He is the author of Saving the Planet Without Costing the Earth, Easy Eco-auditing, and The Prostitute State – How Britain’s Democracy has Been Bought. He is the co-founder of the successful cycling campaign group Stop Killing Cyclists. His environmental consultancy 3 Acorns Eco-audits helps deliver the Corporation of London’s City Bridge Trust eco-auditing programme for London charities. His Victorian home in Camberwell, was London’s first carbon negative home. It has solar electric and solar hot-water, a Clean Air Act compliant wood-burner, solid-wall insulation, rain-harvester and composting toilet. In this rawly honest conversation, he lays out the reasons why he believes that if we are to survive the Great Derangement, the media must become the fourth pillar of the environment movement.   Along the way, we discuss his visit to the Yanomami and how it changed his life, his political experience at the rotten core of Britain's corrupt political system, and his swan-dive into a new future on the stage at Covent Garden.  Join us to reframe the setting of your intent. Climate Media Coalition http://climatemediacoalition.org/ Donnachadh on Facebook: https://www.facebook.com/donnachadhBook: The Prostitute State: http://www.theprostitutestate.co.uk/buy.htmlPioneering the Possible by Scilla Elworthy