Entertainment pays, no matter what your niche. And in this day and age, no matter how big or successful you believe you are in your online business unless you’re willing to entertain first, you’ll go the way of the dinosaur (before the Jurassic Park storyline brought them back to life anyway). At least, that’s Billy Gene Shaw’s motto.

From the looks of things, Billy Gene’s onto something. He’s the man that missed out on a college degree by not completing one course to go to Cabo with an ex. He moved on to fail at a mobile oil changing business next. After that came learning the most marketable of all skills at of his next jobs with an agency-marketing of course.

While getting paid to learn how to help businesses grow, Billy Gene saw the real money was in growing an online business, so he jumped in and learned how to market his first online course in quitting smoking and drinking. What he learned there and at his day job helped him to build the online mecca known today by many entrepreneurs as THE GUY of YouTube video ads.  

Tune in as the conversation gets deep, not wide about the three-step process to kill it with online video ad campaigns, running traffic to the right place on YouTube, and three things to include in every video you shoot to build your brand and sell more stuff. Once you’re all set and get Billy Gene’s tips into action, be sure to parallel park Dennis Yu’s Facebook video strategy alongside it to get more bang for your branding buck. And, if you really want to be seen everywhere by your prospect, check into our qualified traffic episode to nail it down the rest of the way.

“That’s what people don’t understand. It doesn’t take a lot of money, and here’s the thing. If you’re making more money than you spend, you’re actually getting paid to build your brand.”- Billy Gene Shaw

Some Topics We Discussed Include:

• Is there an unwritten rule you need to live in San Diego to be a successful online marketer?
• How being loud, profane, young and black spurred Billy Gene’s method for client getting success
• These three steps are all you need to get people buying from you instantly
• Brand awareness ads + direct response ads = recipe for online success
• This unconventional ROI made billboard ads worth the risk, and it’s something you can leverage right now too
• Living proof that when you’re hurting for dough and you do what you know you can succeed
• When getting out of character works, and why you should consider it
• How to build your brand for free on YouTube exploiting this lesser known fact
• Always meet the customer where they’re at and you’ll see more cold conversions
• Use Billy Gene’s three “E’s” for the highest converting video ad campaigns around
• While you’re at it, follow these three guidelines when you shoot your videos to create the most valuable content for your audience
• Why zags and trends should be on your marketing radar
• Billy’s motto, “If no one’s listening to you, it doesn’t matter what the f@#$ you say!”
• The difference between a peer mentor and a pay mentor and why you need both

Contact Billy Gene Shaw:

• Get the scoop and cool freebies on his website
• Follow along on Facebook
• See how it’s done on YouTube
• Catch some candid videos on Instagram

References and Links Mentioned:

• Scaling Up by Verne Harnish
• Billy Gene's website
• Hustle and Flowchart Masterclass #84 with Matt & Joe
• Hustle and Flowchart Masterclass #85 with Dennis Yu

Are you about ready to dive in and let paid traffic work for you yet? Check out the how-to here if you’re finally ready to slay it online.