In this episode of HRchat, we invite Lars Schmidt back to the show to reflect on 2020 from a recruiting and branding perspective and talk about a more optimistic outlook for jobs and company culture in 2021.  Lars is an author of HR bestseller Redefining HR, a podcast host, Founder at Amplify and Founder & Host at Redefining HR Media Group. He has spent nearly 20 years developing talent strategies for companies such as Hootsuite, SpaceX, NPR, and Ticketmaster. Questions include:* How do HR pros and leaders make their company stand out from their competitors under the current restrictions to our lives? What's been lost and what's accelerated as a result of 2020?* How valuable is employee-generated content (EGC) to an employer brand? * What role should HR leaders play in finding real stories from employees that share the true employee experience?* Managing candidates and preferred communication channels - how effective are old school tactics like calling versus LinkedIn?* What are open source practices and what does Lars mean by "democratizing access to progressive and innovative content and practices". * What will the jobs market be like in 2021? Enjoyed the interview? Check out Lar's other appearance in episode 30 of the HRchat podcast.This podcast episode is supported by Virgin Pulse, the employee well-being solution that helps employees create habits that matter so they can be their best at work and at home.We do our best to ensure editorial objectivity. The views and ideas shared in this episode are entirely independent of our show sponsors. There is no relationship between the guest and companies advertising within the podcasts published by The HR Gazette or our partners.   Support the showFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events