In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & CEO of Peoplytix, Brian Gelt.  Brian Gelt's company is revolutionizing the hiring process by infusing data into every step, from candidate selection to employee development. They use data and tools to identify candidates who are not only qualified but also enjoy the work they do. This approach leads to better performance and longer retention. Brian acknowledges that turnover is a common issue when companies hire people who are not a good fit, resulting in poor performance and early departures. Brian highlighted a common mistake in the employee attraction process: the over-reliance on resumes. While resumes can provide a snapshot of a candidate's experience and skills, they don't necessarily indicate whether they will fit the job or the company well. Brian emphasizes the importance of looking beyond resumes and conducting interviews to understand a candidate's fit. Brian also discussed the importance of looking beyond experience when evaluating potential candidates. He believes that past experience is not always a reliable indicator of future success. Instead, it's essential to consider behavioral aptitude and fit. Companies can expand their talent pool and find more suitable hires by considering candidates with diverse backgrounds and skill sets.   Key Points from the Episode: Peoplytix's focus on using data and tools to hire the right candidates The problem of turnover and poor performance when hiring the wrong fit Peoplytix's approach to solving this problem through understanding job demands and matching candidates accordingly Coaching and development services offered by Peoplytix Brian's background in the automotive industry and the inspiration behind starting Peoplytix Common mistakes in the employee attraction process, such as relying solely on resumes The importance of looking beyond past experience and considering behavioral aptitude and fit How Brian engages with potential clients and the questions he asks during the discovery process   About Brian Gelt: Brian Gelt is a highly accomplished professional in the automotive industry with a career spanning 35 years. A USC alumnus, he commenced his career at Galpin Motors, the leading Ford dealership globally, where he undertook various roles from Finance Manager to General Manager, contributing significantly to the company's growth.   In 2005, he transitioned to Keyes Motors, eventually becoming a Partner in Keyes Audi. Under his leadership, it became the top-volume Audi dealer in the U.S. Moreover, Brian was critical in the Audi Dealer Advertising Group, spearheading campaigns from vehicle launches to Super Bowl Ads.   He retired from Keyes in 2019 and subsequently delved into consultancy, joining Predictive Group as a Senior Associate in 2020. A year later, he founded Peoplytix.  Brian's expertise encompasses dealership operations, negotiation, customer satisfaction, customer retention, sales management, and team building. His illustrious career in the automotive sector, combined with a Bachelor's Degree in Public Administration from USC, underscores his professional prowess.   About Peoplytix: Peoplytix is a company that leverages advanced tools and methodologies to predict workforce behavior and improve business performance. This certification means that Peoplytix can utilize the Predictive Index methodology, a scientifically validated behavioral and cognitive assessment tool, for their services. This tool aids in making informed decisions about hiring, management, and development strategies.  Peoplytix can deliver effective workforce solutions that enhance team dynamics, productivity, and overall business outcomes by employing data-driven insights. It is a valuable partner for businesses aiming to optimize their human capital potential.   Tweetable Moments: 17:38 - "I don't think it could be underlined and over the cost of turnover and what that can do to a company and the lost opportunities and the timing gets screwed up. I mean, it is really one of the most critical things in my opinion to get right in any company is that process of attracting the best and the brightest, the right fit, the folks that are really going to gel with your environment and your culture."   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Peoplytix website at  https://www.peoplytix.com/ Check out Peoplytix on LinkedIn at https://www.linkedin.com/company/peoplytix/ Check out Brian Gelt on LinkedIn at https://www.linkedin.com/in/brian-gelt-791a26116/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. 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